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Entertainment and Media in The UK Set to Rebound from the COVID-19 Slowdown

According to the predicted figures, a strong recovery was said to be set in motion when compared to the -6.7% decline in 2020. Both lockdowns and the economic recession were responsible for the loss incurred that year. The start of the new year saw a significant delay in the Outlook’s publication.

This was done in an effort to properly analyse the implications that arose as a result of the pandemic. Hence, two points focused on analysis and forecasting are stressed. While the projections made are robust and accurate, they’re still subject to drastic changes as far as the pandemic is concerned.

This even includes the responses from Government officials. So, if you’re interested in securing the most accurate and updated news, it’s best to contact us directly. Even though the entire media industry within the UK has been negatively impacted, the sub-sectors are affected on a whole other level.

New Developments

Social distancing has seen people undergo self-isolation and even social distancing which brought about a ton of good news for those who dished out in-home content. In essence, video gaming, video services, internet access, podcasts, and even music services boomed during this time. The ones requiring persons to frequent the outdoors included live music, events, cinema, and magazines that were possibly bought on an impulse.

Within each sub-sector, there is now a lot of potential for expansion since audiences are now being engaged in new and exciting ways. Hence, people are now being greeted with live music and even B2B events that thrived by creating the virtual experience. While the entire situation might seem like quite a challenge, the industry is in a better place to deal with disruptions.

It can now facilitate the much-needed changes. There’s also a reduction in the need for print and most subs are now opting for ad-funded models. Media companies are also switching up their services so that workers can now spend more time working from home. This allows even more collaborative efforts as content wide and far is created.

The rebound of the industry is coming in stronger than it ever did and efforts are being focused until 2024.

Digital Advertising


The pandemic saw a hard time with the market struggling through the entire pandemic. Some of the greatest falls were that of companies who had to leave certain situations. However, it was later indicated that mild complications were expected in the cinema and newspaper industries, some digital ad agencies and others.

The ordeal was thought of as bing mild in comparison to others. Internet advertising services were also predicted to drop a significant amount. For the most part, internet advertising had slowed down drastically in 2020 alone. This meant that they were out of the race by 30% but were still heavily competing with others.

As companies begin to recover the cost from the pandemic, most platforms gravitated to alternative sources of advertising. Spending cash in the pandemic not only sustained the transition but also accelerated the effects associated. Hence, channels and touch-points are important since businesses will now need to take advantage of digital efforts, seeking help from companies like app consultancy services. With time, advertising revenues are scheduled to regrow in a short space of time due to the continued efforts of everyone involved.